5 Reasons Your Business Needs a Photographer, Not Stock Images
In today's digital world, businesses often rely on visual content to communicate their brand message effectively. This is why using high-quality images on websites, social media, and marketing materials is crucial. However, many companies choose to use stock imagery instead of hiring a professional photographer. While stock images can be a cost-effective option, they may not always be the best choice for your business. Here are five reasons why you should consider hiring a photographer instead of using stock imagery
1. Lack of authenticity
One of the biggest downsides of using stock imagery is the lack of originality and authenticity. These images are available to anyone who wants to use them, which means that your competitors may be using the same images. This can lead to a lack of uniqueness and make it difficult for your business to stand out from the crowd. By hiring a photographer, you can ensure that your images are original, unique, and specifically tailored to your brand.
2. Unlimited Custimisation
Stock images are like frozen dinners. You can heat them up, but you can't really tweak them to your liking. With a photographer, you can be as picky as you want. Collaborate with them to create images that perfectly match your business style and values. Work together to develop a creative concept, choose the right location, and ensure that the final images represent your brand accurately.
3. Content for days
When hiring a professional photographer the images are tailored to you. We will work to your brief and agenda producing personalised images matching your company ethos. Whether you have a bit of editorial or a Instagram post that needs an accompanying image, after your shoot you will have images to use in an abundance. You don’t have to regurtitate the same stock photos, you will be able to pick from your very own bank of shots.
4. Building a personal relationship
When you hire a photographer, you're building a personal relationship with someone who understands your brand and can help you communicate your message effectively. We work with you to develop a creative vision and understand the unique needs of your business. This personal relationship can be invaluable when it comes to creating high-quality visual content that resonates with your target audience. It is also great when you return for a shoot, we will already know and understand your previous needs so can match up new imagery to sit alongside past shots perfectly.
5. Blowing the budget
Stock images are like fast fashion, they're cheap at a glance but not sustainable. You basically pay for the quality and how you are going to use them. Whether its website, socials or editorial your usage will be charged accordingly. Whether you need large quality for billboard style or low pixel images for social media platforms, again your fee’s will be worked out based on your needs. By booking Binky Nixon Photography, none of this applies, you may a fee according to the time we are shooting with you, the images are delivered and you use how and where you like (credited images are always welcomed).
In a nut shell, using stock images is like trying to fit into someone else's shoes. They might be convenient when you want to take out the bins, but they're not really your style or size! By hiring a photographer, you're investing in custom-made, high-quality visuals that perfectly match your brand. You're building a personal relationship with a creative professional who can help you achieve your visual goals. And, let's not forget, you're contributing to the growth of the creative community. So, next time you're considering using stock images, think twice and get in touch with us instead.