5 Reasons Why Professional Photography is so important to your business.
We couldn’t think of a better way to kick off our commercial photography blog with why you should always invest in professional images for your business. We feel a bit silly for saying it but customers need to physically see what you’re offering! There is no better way to sell your products/services by having fun, concise and imaginative photos.
It’s all in the presentation.
It’s easier than ever to whip out your phone and start taking images and videos to post online but how does this reflect on your product or services? It goes without saying that an image shot on an iPhone is never going to compete with that of one shot by a professional photographer using their advanced equipment, but did you know it could be putting clients off entirely? When a customer visits your website/social media platforms and if they are faced with a mixture of amateur and poor quality images it could perhaps make them question your professionalism. But by them seeing you have invested in quality imagery they too are more willing to invest.
Be unique!
Stock images are not going to get you noticed! Stand out from your other competitors with slick images tailored to your business by commissioning your own shoot. Not only will it give you that personal edge it will make your brand become more memorable and recognisable.
Trust issues (well, lack of!)
Anyone can build a website and claim they have expertise in their industry and unfortunately unless you already have a huge customer following or thousands of 5 star reviews it can be hard to get the consumer to trust you. But by displaying consistent, professional images and dazzling headshots you will prove to the client your legitimacy and begin to build that relationship.
Preparation is key!
Are you in need of an image for a press release? Maybe you are designing a new website or updating an existing one. Perhaps you would like to announce a spontaneous promotion or offer? Maybe you’ve had an influx of new followers and you need some content to share? Having a bank of images ready to go means you are prepared for opportunities that give your business more exposure.
Have you got a heart?
There’s nothing customers love more than knowing they’ve invested in a company that has got good morals and treats staff with the respect that they deserve. Getting coverage of all the great ways you reward your employees such as awards ceremonies, office treats, Christmas do’s and nights out is great for showing customers you have a soul. It’s also beneficial for enticing new members to the team and helps with recruitment.
Of course the list is endless for why professional photography is so important to your company and we could of given you a million more reasons as to why but we know you’ve got a business to run! We just wanted to end this blog by emphasising that the clients perspective of your brand is your reality so having incredible and consistent imagery is crucial to your success! Don’t hesitate to get in touch and we can get you on the right path to stepping up your game!